Daily time spent on short video apps India 2020-2021
The amount of time Indian users spent daily on short-form video apps totaled 3.1 billion minutes as of the third quarter of 2021. This was a 64 percent increase as compared to the amount of time spent on such apps during the previous year. Moj and Josh emerged as some of the leading short-form video platforms in India after the government banned the use of the Chinese app, TikTok.