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Most popular types of online video content in Kenya 2021

Published by
Lars Kamer,
Aug 1, 2022
Nearly all internet users aged 16-64 years in Kenya consumed online video content in the third quarter of 2021. Comedy, memes, or viral videos had the highest audience, followed by music videos. Roughly 60 percent of Kenyan internet users watched each of the categories. A little over 40 percent consumed tutorial or how-to videos, while 38 percent watched educational videos.

Consumption of online video content in Kenya as of 3rd quarter 2021, by type

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DataReportal
Release date

February 2022

Region

Kenya

Survey time period

Q3 2021

Age group

16-64 years

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