LGBTQ+ inclusivity of advertising in Canada 2022
During a 2022 survey, 63 percent of responding members of the LGBTQ+ community from Canada stated they believed companies have become more inclusive in their advertising activities. More than a third (35 percent) said that they were comfortable being targeted by brands’ ads based on sexual orientation or gender identity, whereas only 12 percent said they had been the recipient of an online ad based on their sexual orientation or gender identity.