U.S. top B2B marketing messaging points 2022

According to a survey of B2B marketing decision makers in the U.S. carried out between June 2021 and May 2022, understanding and speaking to the buyer's pain points was considered the most important point of marketing and sales online messaging by 30 percent of respondents. Informing buyers about the company's products or services followed, with 27 percent of respondents. Additionally, clear communication of the value proposition was indicated as the most important messaging goal by 23 percent of respondents.

Most important online marketing and sales strategy communication points for B2B marketing decision makers in the United States as of May 2022

Characteristic	Share of respondents
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Release date

June 2022

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Region

United States

Survey time period

June 2021 to May 2022

Number of respondents

159 respondents

Special properties

B2B leaders

Supplementary notes

According to the source, the surveyed individuals defined as 'B2B leaders': 'have a direct role in business or marketing decision-making at their B2B company.' Respondents could choose from “I have sole decision-making authority,” 'I share decision-making authority,' 'I have some input into decision-making,' or 'I have some insight into decision-making.' Those with no role in decision-making were disqualified from the survey. Al l respondents’ organizations sell products/services to “other businesses (B2B)” or 'Other businesses and individual consumers (B2B and B2C).'

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