Leading online channels for shopping research SEA 2021

Published by S. Ganbold, Jun 29, 2022
According to a survey from 2021, social media was the leading channel for consumers to evaluate and research products in Southeast Asia, with 26 percent of the respondents selecting it. In comparison, 11 percent of the respondents in Southeast Asia chose brand-owned sites as their main channel to research products in 2021.

Leading online channels for shopping research in Southeast Asia in 2021

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Release date

September 2021

Region

Asia

Survey time period

June 2021

Number of respondents

16,706 respondents

Age group

16 years and older

Special properties

among digital consumers from Singapore, Indonesia, Vietnam, Thailand, Malaysia, and the Philippines

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Statistics on " Social media in Southeast Asia "

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Other statistics that may interest you Social media in Southeast Asia

Overview

5

Internet usage

5

Major platforms

6

Leading platforms by market

4

Social commerce

5

Consumer behavior

5

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Topics

Social media in Southeast AsiaSocial media in SingaporeSocial media in the PhilippinesSocial media in VietnamSocial media in Thailand
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