Content sparking interest of consumers in luxury in China 2021
A survey of 2021 revealed that the brand service and experience is the key element in sparking Chinese consumer interest in luxury, with 73 percent of respondents saying so. 68 percent of respondents shared that celebrity marketing has also drawn their attention in buying high-end products. On the other hand, informational articles have sparked the interest of consumers in luxury among more than half of respondents.
