Content sparking interest of consumers in luxury in China 2023

Published by
Lai Lin Thomala,
Jul 13, 2023
A 2023 Chinese survey revealed that the brand ads, especially with interactive or Chinese elements, can effectively draw consumer attention in luxury articles, with 54 percent of respondents saying so. A third of respondents shared that celebrity marketing or KOL try-on can spark their interest in high-end products.

Types of content effectively attracting consumer interest in luxury in China as of April 2023

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Release date

June 2023

Region

China

Survey time period

April 2022 and April 2023

Number of respondents

2,700 consumers of China who have purchased luxury goods

Age group

18 years and older

Special properties

covering tier 1 to 5 cities; excluding Hong Kong, Taiwan, and Macao

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Topics

Luxury marketing in ChinaSocial media in ChinaLuxury goods market in ChinaWeChatInfluencer/KOL marketing in China
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