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Channels for developing interest in luxury of high-end consumers in China 2021

Major channels sparking interest of heavy-spending consumers in luxury goods in China as of June 2021

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Release date

November 2021



Survey time period

June 2020 to June 2021

Number of respondents

4,700 consumers of China who have purchased luxury goods

Age group

18-55 years

Special properties

covering tier 1 to 5 cities; excluding Hong Kong, Taiwan, and Macao

Supplementary notes

Original survey question:
What channels have sparked your interest in luxury?

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