As of January 2024, Australia had the highest Instagram ad reach rate in the Asia-Pacific region among the reported economies, at 64.3 percent. In comparison, Instagram advertising in China had a reach of about 0.4 percent among the population aged 18 years and over.
Instagram advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory
The source states the following:
Reach figures may not represent unique individuals, and may not match equivalent figures for the total active user base. Figures use midpoint of published ranges.
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DataReportal, & We Are Social, & Meltwater. (January 31, 2024). Instagram advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1317775/apac-instagram-ad-reach-rate-by-country/?__sso_cookie_checker=failed
DataReportal, und We Are Social, und Meltwater. "Instagram advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory." Chart. January 31, 2024. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1317775/apac-instagram-ad-reach-rate-by-country/?__sso_cookie_checker=failed
DataReportal, We Are Social, Meltwater. (2024). Instagram advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1317775/apac-instagram-ad-reach-rate-by-country/?__sso_cookie_checker=failed
DataReportal, and We Are Social, and Meltwater. "Instagram Advertising Reach Rate in The Asia-pacific Region as of January 2024, by Country or Territory." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1317775/apac-instagram-ad-reach-rate-by-country/?__sso_cookie_checker=failed
DataReportal & We Are Social & Meltwater, Instagram advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory Statista, https://www.statista.com/statistics/1317775/apac-instagram-ad-reach-rate-by-country/?__sso_cookie_checker=failed (last visited February 09, 2025)
Instagram advertising reach rate in the Asia-Pacific region as of January 2024, by country or territory [Graph], DataReportal, & We Are Social, & Meltwater, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1317775/apac-instagram-ad-reach-rate-by-country/?__sso_cookie_checker=failed
