Cost of digital advertising fraud APAC 2018-2022

Published by Leander von Kameke, Jul 4, 2022
The total ad spend waste caused by ad fraud in the Asia-Pacific region in 2022 amounted to an estimated 75 billion U.S. dollars. The cost of ad fraud in the region has continuously increased throughout the examined period, having stood at around 33 billion dollars in 2018.
In the first quarter of 2022, retail was the industry with the highest ad spend waste in APAC.

Wasted ad spend caused by digital ad fraud in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars)

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Release date

June 2022

Region

Asia, APAC

Survey time period

2019

Supplementary notes

Numbers are estimates from 2019.

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Statistics on " Digital advertising in the Asia-Pacific region "

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Statistics on Digital advertising in the Asia-Pacific region

Overview

5

Market segments

6

Programmatic

3

Ad spend

4

Ad reach

6

Ad fraud

5

Cookie deprecation

3

Further related statistics

21

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Topics

Digital advertising in the Asia-Pacific regionDigital advertising in IndiaAdvertising in the Asia-Pacific regionDigital advertising in VietnamDigital advertising in Australia
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