According to a survey conducted among video marketers worldwide and released in June 2022, 39 percent of respondents said short-form videos were the video formats with then highest return on investment (ROI). This was followed by 16 percent of respondents saying long-form videos had the highest ROI, while 11 percent of respondents cited videographics.
Video formats with largest return on investment (ROI) according to marketers worldwide as of June 2022
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HubSpot. (June 28, 2022). Video formats with largest return on investment (ROI) according to marketers worldwide as of June 2022 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/?__sso_cookie_checker=failed
HubSpot. "Video formats with largest return on investment (ROI) according to marketers worldwide as of June 2022." Chart. June 28, 2022. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/?__sso_cookie_checker=failed
HubSpot. (2022). Video formats with largest return on investment (ROI) according to marketers worldwide as of June 2022. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/?__sso_cookie_checker=failed
HubSpot. "Video Formats with Largest Return on Investment (Roi) According to Marketers Worldwide as of June 2022." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/?__sso_cookie_checker=failed
HubSpot, Video formats with largest return on investment (ROI) according to marketers worldwide as of June 2022 Statista, https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/?__sso_cookie_checker=failed (last visited February 18, 2025)
Video formats with largest return on investment (ROI) according to marketers worldwide as of June 2022 [Graph], HubSpot, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1318076/video-formats-highest-return-on-investment/?__sso_cookie_checker=failed