LEGO's brand penetration in China's building blocks toy market 2011-2021
the largest toy company in the world, took up around 43.6 percent of the construction toy market in China, growing from 42.3 percent in the past year. LEGO expanded rapidly in China in the past years. By the end of 2021, the company owned 340 retail branded stores in China.
In 2021, LEGO group,