Ways brands should support Pride Month according to consumers worldwide 2022
According to a survey released in June 2022 and conducted among consumers in the United States, the United Kingdom, Brazil, France, Germany, India, Italy, and Japan, 45 percent of respondents said brands should support Pride Month by educating people on LGBTQ+ issues and misconceptions. This was followed by 39 percent of respondents saying brands should present a more accurate and positive representation of LGBTQ+ individuals.
