Leading live commerce platforms for buying toys in China 2021

Published by
Xin Ou,
Mar 1, 2024
In 2020, nearly a third of Chinese consumers who bought toys via live commerce did so on Douyin, also known as Tik Tok overseas. More than 80 percent of China's live commerce market for toys is dominated by three major players.

Breakdown of toy sales value on live streaming platforms in China in 2021, by platform

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Release date

April 2021

Region

China

Survey time period

2020

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Toy market in ChinaToy industryRetail industry in ChinaToy industry in CanadaMaternity and childcare product industry in China
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