Leading live commerce platforms for buying toys in China 2021

Published by
Yihan Ma,
Jul 8, 2022
In 2020, nearly a third of Chinese consumers who bought toys via live commerce did so on Douyin, also known as Tik Tok overseas. More than 80 percent of China's live commerce market for toys is dominated by three major players.

Breakdown of toy sales value on live streaming platforms in China in 2021, by platform

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2021

Region

China

Survey time period

2020

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Toy market in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Toy market in China

Global overview

4

Trade

6

Toy retail

6

Pop toys and collectible toys

5

Consumer behaviors

6

Further related statistics

21

Further Content: You might find this interesting as well

Topics

Toy market in ChinaToy industryRetail industry in ChinaToy industry in CanadaMaternity and childcare product industry in China
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu