Main reasons to trust influencers and personalities among young people in Japan 2021

Published by Statista Research Department, Jul 22, 2022
According to a survey conducted in March 2021, nearly 36 percent of Japanese respondents aged between 15 to 24 years old trusted influencers and celebrities because they were fans. With about 34.3 percent, the second most common reason for trusting an influencer or personality was liking their taste.

Leading reasons to trust influencers and celebrities among young people in Japan as of March 2021

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Release date

May 2021

Region

Japan

Survey time period

March 1 to March 3, 2021

Number of respondents

4,732 respondents

Age group

15-24 years

Special properties

respondents were users of the LINE app; multiple answers possible

Method of interview

Online survey

Citation formats
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Topics

Influencer marketing in JapanInternet usage in JapanAdvertising in JapanSocial media usage in JapanMobile internet usage in Japan
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