According to a survey of B2B marketing decision makers in the U.S. carried out between June 2021 and May 2022, only eight percent of respondents reported believing their messaging strategy was "very effective." By comparison, approximately 14.5 percent of respondents reported their messaging strategy as being "not effective." Over three in 10 respondents reported believing their marketing messaging strategy needed a lot of improvement.
Opinion of B2B marketing decision makers in the United States on the effectiveness of their messaging strategy as of May 2022
Original question: "In which ways fo you digitally engage leads after they convert? (Multi-select)
According to the source, the surveyed individuals defined as 'B2B leaders': 'have a direct role in business or marketing decision-making at their B2B company.' Respondents could choose from “I have sole decision-making authority,” 'I share decision-making authority,' 'I have some input into decision-making,' or 'I have some insight into decision-making.' Those with no role in decision-making were disqualified from the survey. Al l respondents’ organizations sell products/services to “other businesses (B2B)” or 'Other businesses and individual consumers (B2B and B2C).'
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Ironpaper. (June 28, 2022). Opinion of B2B marketing decision makers in the United States on the effectiveness of their messaging strategy as of May 2022 [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1319541/us-b2b-messaging-marketing-strategy-effectiveness/
Ironpaper. "Opinion of B2B marketing decision makers in the United States on the effectiveness of their messaging strategy as of May 2022." Chart. June 28, 2022. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1319541/us-b2b-messaging-marketing-strategy-effectiveness/
Ironpaper. (2022). Opinion of B2B marketing decision makers in the United States on the effectiveness of their messaging strategy as of May 2022. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1319541/us-b2b-messaging-marketing-strategy-effectiveness/
Ironpaper. "Opinion of B2b Marketing Decision Makers in The United States on The Effectiveness of Their Messaging Strategy as of May 2022." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1319541/us-b2b-messaging-marketing-strategy-effectiveness/
Ironpaper, Opinion of B2B marketing decision makers in the United States on the effectiveness of their messaging strategy as of May 2022 Statista, https://www.statista.com/statistics/1319541/us-b2b-messaging-marketing-strategy-effectiveness/ (last visited October 12, 2024)
Opinion of B2B marketing decision makers in the United States on the effectiveness of their messaging strategy as of May 2022 [Graph], Ironpaper, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1319541/us-b2b-messaging-marketing-strategy-effectiveness/
