Effectiveness of U.S. B2B marketing professionals messaging strategy 2022
According to a survey of B2B marketing decision makers in the U.S. carried out between June 2021 and May 2022, only eight percent of respondents reported believing their messaging strategy was "very effective." By comparison, approximately 14.5 percent of respondents reported their messaging strategy as being "not effective." Over three in 10 respondents reported believing their marketing messaging strategy needed a lot of improvement.