Norway: online search before fashion shopping in store 2021

According to a survey carried out in the fourth quarter of 2021, the so-called webrooming, researching products online before purchasing them offline, is most popular amongst Norweigan millennials shopping for clothing and shoes. 41 percent of millennials always research online before shopping in physical stores. Similarly, 39 percent of Norwegians part of Gen Z always use the internet before purchasing apparel and footwear offline.

Share of consumers who research online before shopping clothing and shoes in store in Norway in 2021, by age group

Characteristic	Always	Sometimes	Never
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

March 2022

More information

Region

Norway

Survey time period

October to December 2021

Number of respondents

11,740*

Special properties

share of respondents researching online before shopping in-store

Supplementary notes

*The quarterly consumer survey included the United States, Germany, the Netherlands, France, Norway, Australia, Austria, Finland, Belgium, Sweden, and the United Kingdom. Each country had a minimum of 1,000 respondents.
This study included national representative samples that included both Klarna users and non-Klarna users.
**Missing percentage points to 100 due to rounding.

Citation formats