Kenya: top online news brands by reach 2022

Citizen Digital had the highest weekly reach among online news sources in Kenya, according to a survey conducted at the beginning of 2022. Nearly 60 percent of the surveyed population accessed news through Citizen Digital, available both as a website and an app. Opera News followed, mentioned by 53 percent of the respondents, while 48 percent declared consuming news from the Nation online.

Leading online news brands in Kenya as of 2022, by weekly reach

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Release date

June 2022

More information

Region

Kenya

Survey time period

January and February 2022

Number of respondents

2,032 respondents

Age group

18-50 years

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

According to the source, the respondents' sample constitutes people with higher formal education and the likelihood to live in cities than the average population. Therefore, it should not be taken as representative of the national population.
Individuals could choose between English and Swahili while answering the online survey, but the majority opted for English.

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