According to a 2023 survey, social media platforms were the most used channels for live commerce in France, already embraced by six out of ten shoppers. Video streaming platforms ranked second, with more than half of respondents indicating their usage for this purpose. Livestreams directly on a seller's site trailed next, with 23 percent of respondents, followed by e-commerce platforms and seller's apps, respectively.
Most used platforms for live commerce sessions in France in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Software Advice. (May 25, 2023). Most used platforms for live commerce sessions in France in 2023 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1319806/france-leading-live-shopping-online-retailers/?__sso_cookie_checker=failed
Software Advice. "Most used platforms for live commerce sessions in France in 2023." Chart. May 25, 2023. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1319806/france-leading-live-shopping-online-retailers/?__sso_cookie_checker=failed
Software Advice. (2023). Most used platforms for live commerce sessions in France in 2023. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1319806/france-leading-live-shopping-online-retailers/?__sso_cookie_checker=failed
Software Advice. "Most Used Platforms for Live Commerce Sessions in France in 2023." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/1319806/france-leading-live-shopping-online-retailers/?__sso_cookie_checker=failed
Software Advice, Most used platforms for live commerce sessions in France in 2023 Statista, https://www.statista.com/statistics/1319806/france-leading-live-shopping-online-retailers/?__sso_cookie_checker=failed (last visited February 07, 2025)
Most used platforms for live commerce sessions in France in 2023 [Graph], Software Advice, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/1319806/france-leading-live-shopping-online-retailers/?__sso_cookie_checker=failed