Most-used type of OTT service SEA 2021

Published by Leander von Kameke, Jul 20, 2022
According to a survey conducted in 2021, half of all responding OTT (over-the-top) users in Southeast Asia watched content on both ad-supported platforms and subscription-based platforms.
OTT refers to streaming services offering video content online. Examples for subscription-based OTT services are Netflix or Disney+, while YouTube is an ad-supported OTT platform.

Share of OTT (over-the-top) viewers using ad-supported or subscription-based services in Southeast Asia in 2021

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Release date

November 2021

Region

Asia, APAC

Survey time period

November 2021

Number of respondents

3,407 respondents

Age group

16 years and older

Special properties

among Southeast Asians using at least one OTT platform

Supplementary notes

Number of respondents per country:
Singapore: n=400
Indonesia: n=603
Thailand: n=602
Philippines: n=601
Vietnam: n=600
Malaysia: n=601

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