According to a survey conducted among consumers in the United States in April 2022, when asked how they would react if a brand incorporated user-generated content (UGC) into marketing initiatives, 84 percent of respondents said they would be more likely to trust the brand.
Leading consumer reactions to brands incorporating user-generated content (UGC) into marketing initiatives in the United States as of April 2022
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GlobeNewswire. (July 6, 2022). Leading consumer reactions to brands incorporating user-generated content (UGC) into marketing initiatives in the United States as of April 2022 [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1319905/consumer-reactions-ucg-in-marketing-us/?__sso_cookie_checker=failed
GlobeNewswire. "Leading consumer reactions to brands incorporating user-generated content (UGC) into marketing initiatives in the United States as of April 2022." Chart. July 6, 2022. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1319905/consumer-reactions-ucg-in-marketing-us/?__sso_cookie_checker=failed
GlobeNewswire. (2022). Leading consumer reactions to brands incorporating user-generated content (UGC) into marketing initiatives in the United States as of April 2022. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1319905/consumer-reactions-ucg-in-marketing-us/?__sso_cookie_checker=failed
GlobeNewswire. "Leading Consumer Reactions to Brands Incorporating User-generated Content (Ugc) into Marketing Initiatives in The United States as of April 2022." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1319905/consumer-reactions-ucg-in-marketing-us/?__sso_cookie_checker=failed
GlobeNewswire, Leading consumer reactions to brands incorporating user-generated content (UGC) into marketing initiatives in the United States as of April 2022 Statista, https://www.statista.com/statistics/1319905/consumer-reactions-ucg-in-marketing-us/?__sso_cookie_checker=failed (last visited February 06, 2025)
Leading consumer reactions to brands incorporating user-generated content (UGC) into marketing initiatives in the United States as of April 2022 [Graph], GlobeNewswire, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1319905/consumer-reactions-ucg-in-marketing-us/?__sso_cookie_checker=failed
