Activision franchises making U.S. gamers subscribe to Xbox Game Pass 2022

In January 2022, Microsoft announced their planned acquisition of gaming company Activision Blizzard. A survey among gamers in the United States found that the inclusion certain Activision Blizzard gaming franchises were likely to make them subscribe to Xbox Game Pass. As of that month, Call of Duty was the title most likely to cause non-subscribing gamers to subscribe to the service. This was followed by the Diablo series with six percent and Warcraft and Crash Bandicoot, only with three percent. Other major Activision franchises did not play a significant role in gamers' subscription decisions.