In the fourth quarter of 2021, YouTube accounted for nearly 40 percent of all households consuming advertising video-on-demand (AVOD) services in Latin America. Pluto TV and SBT followed, holding eight and seven percent of the market, respectively. In 2020, there were over 300 million YouTube users in Latin American countries.
Distribution of advertising video-on-demand (AVOD) household market in Latin America in 4th quarter 2021, by platform
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ConverCom Info. (July 3, 2022). Distribution of advertising video-on-demand (AVOD) household market in Latin America in 4th quarter 2021, by platform [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/1320169/avod-market-share-service-latin-america/?__sso_cookie_checker=failed
ConverCom Info. "Distribution of advertising video-on-demand (AVOD) household market in Latin America in 4th quarter 2021, by platform." Chart. July 3, 2022. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/1320169/avod-market-share-service-latin-america/?__sso_cookie_checker=failed
ConverCom Info. (2022). Distribution of advertising video-on-demand (AVOD) household market in Latin America in 4th quarter 2021, by platform. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/1320169/avod-market-share-service-latin-america/?__sso_cookie_checker=failed
ConverCom Info. "Distribution of Advertising Video-on-demand (Avod) Household Market in Latin America in 4th Quarter 2021, by Platform." Statista, Statista Inc., 3 Jul 2022, https://www.statista.com/statistics/1320169/avod-market-share-service-latin-america/?__sso_cookie_checker=failed
ConverCom Info, Distribution of advertising video-on-demand (AVOD) household market in Latin America in 4th quarter 2021, by platform Statista, https://www.statista.com/statistics/1320169/avod-market-share-service-latin-america/?__sso_cookie_checker=failed (last visited February 12, 2025)
Distribution of advertising video-on-demand (AVOD) household market in Latin America in 4th quarter 2021, by platform [Graph], ConverCom Info, July 3, 2022. [Online]. Available: https://www.statista.com/statistics/1320169/avod-market-share-service-latin-america/?__sso_cookie_checker=failed