Activision series making UK gamers subscribe to Xbox Game Pass 2022, by platform
In January 2022, Microsoft announced their planned acquisition of gaming company Activision Blizzard. A survey among gamers in the United Kingdom found that the inclusion of certain Activision Blizzard gaming franchises were likely to make them subscribe to Xbox Game Pass. As of that month, 48 percent of responding Xbox gamers in the UK were interested in subscribing to Xbox Game pass for Activision Blizzard games. Only 26 percent of PC gamers were interested in subscribing, indicating different preferences between console and PC gamers.