Influencer marketing budget growth in the UK 2022

Published by
Valentina Dencheva,
Jul 3, 2023
During an early 2022 survey carried out in the United Kingdom, more than 84 percent of responding business-to-consumer (B2C) marketers stated they expected a (slight or a significant) increase in their influencer marketing spending, whereas only two percent expected a (slight) decrease.

Expected change in influencer marketing spending by business-to-consumer (B2C) marketers in the United Kingdom in 2022

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Release date

May 2022

Region

United Kingdom

Survey time period

spring 2022

Number of respondents

208 respondents

Special properties

among marketing decision-makers

Supplementary notes

Original question: "Will your organisation increase spend on influencer marketing in the year to come? Select one"
The source does not provide information about survey methodology.

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Statistics on " Influencer marketing in the United Kingdom (UK) "

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Overview

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Audience

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Effectiveness

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Generation Z

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