Social media platforms used by B2C marketers in the UK 2022

Published by Statista Research Department, Jul 3, 2023
During a 2022 survey carried out in the United Kingdom, Instagram and Facebook emerged neck-to-neck as the most popular social media platforms that the responding B2C marketers use for marketing with a share of mentions of 20.31 percent and 20.18 percent, respectively. At a share of 16.3 percent, YouTube came in third position among the respondents.

Social media platforms used by business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022

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Release date

May 2022

Region

United Kingdom

Survey time period

spring 2022

Number of respondents

208 respondents

Special properties

among marketing decision-makers

Supplementary notes

Original question: "What social media platforms do you currently use for marketing purposes? Select all that apply"
The source does not provide information about survey methodology.

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