Social media sources of inspiration used by fashion & lifestyle buyers in the UK 2022
During a 2022 survey carried out in the United Kingdom, more than one out of three responding fashion and lifestyle buyers stated they turned to Instagram for inspiration when buying fashion and lifestyle products while less than 20 percent of respondents said they turned to Facebook. With around 13 percent, both TikTok and YouTube follow as the third and fourth most frequented social media platforms serving as inspiration for fashion and lifestyle consumers. The source defines fashion and lifestyle products as apparel, accessories, health and beauty, and home and interiors.