During a 2022 survey carried out in the United Kingdom, nearly one out of three respondents stated that they made a purchase based on recommendations on social media in the month prior to the survey. Almost as much - around 30 percent - stated that they did so in the previous six month and another 20 percent in the previous year.
Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022
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Cure Media. (May 12, 2022). Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
Cure Media. "Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022." Chart. May 12, 2022. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
Cure Media. (2022). Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
Cure Media. "Social Media Marketing Effectiveness among Fashion and Lifestyle Buyers in The United Kingdom as of Spring 2022." Statista, Statista Inc., 12 May 2022, https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/
Cure Media, Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022 Statista, https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/ (last visited April 25, 2024)
Social media marketing effectiveness among fashion and lifestyle buyers in the United Kingdom as of spring 2022 [Graph], Cure Media, May 12, 2022. [Online]. Available: https://www.statista.com/statistics/1320553/social-media-marketing-effectiveness-fashion-lifestyle-buyers-last-time-purchase-uk/