According to the survey conducted by Rakuten Insight, 62 percent of the respondents in Singapore stated that they were not willing to pay more sustainable products. The same survey also revealed that around 46 respondents had adopted sustainable practices when purchasing items in the last twelve months.
Share of people who were willing to pay more for sustainable products in Singapore as of December 2023
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Rakuten Insight. (January 31, 2024). Share of people who were willing to pay more for sustainable products in Singapore as of December 2023 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1320607/singapore-willingness-to-pay-more-for-sustainable-products/?__sso_cookie_checker=failed
Rakuten Insight. "Share of people who were willing to pay more for sustainable products in Singapore as of December 2023." Chart. January 31, 2024. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1320607/singapore-willingness-to-pay-more-for-sustainable-products/?__sso_cookie_checker=failed
Rakuten Insight. (2024). Share of people who were willing to pay more for sustainable products in Singapore as of December 2023. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1320607/singapore-willingness-to-pay-more-for-sustainable-products/?__sso_cookie_checker=failed
Rakuten Insight. "Share of People Who Were Willing to Pay More for Sustainable Products in Singapore as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1320607/singapore-willingness-to-pay-more-for-sustainable-products/?__sso_cookie_checker=failed
Rakuten Insight, Share of people who were willing to pay more for sustainable products in Singapore as of December 2023 Statista, https://www.statista.com/statistics/1320607/singapore-willingness-to-pay-more-for-sustainable-products/?__sso_cookie_checker=failed (last visited March 15, 2025)
Share of people who were willing to pay more for sustainable products in Singapore as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1320607/singapore-willingness-to-pay-more-for-sustainable-products/?__sso_cookie_checker=failed
