Frequency consumers check brands' sustainability practices in the U.S. 2022, by age
According to a survey conducted among consumers in the United States in April 2022, 23 percent of Gen Z and 19 percent of Millennial respondents said they very often looked for information about a brand's sustainability practices when making purchase decisions. Conversely, 23 percent of Gen X respondents said they never or almost never looked for information regarding a brand's sustainability practices when deciding to purchase a product.
