Rakuten Insight on sustainable consumption in India conducted in December 2023, a majority of consumers across all age groups stated that they were willing to pay more for products that are sustainably produced or environmentally friendly. In comparison, 25 percent of respondents between the age of 45 to 54 years were not willing to pay more for sustainably produced products.
According to a survey by Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by age
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Rakuten Insight. (January 31, 2024). Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by age [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/1320631/india-consumer-readiness-to-pay-for-sustainable-products-by-age/
Rakuten Insight. "Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by age." Chart. January 31, 2024. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/1320631/india-consumer-readiness-to-pay-for-sustainable-products-by-age/
Rakuten Insight. (2024). Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by age. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/1320631/india-consumer-readiness-to-pay-for-sustainable-products-by-age/
Rakuten Insight. "Consumer Readiness to Pay for Sustainable or Environmentally Friendly Products in India as of December 2023, by Age." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1320631/india-consumer-readiness-to-pay-for-sustainable-products-by-age/
Rakuten Insight, Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by age Statista, https://www.statista.com/statistics/1320631/india-consumer-readiness-to-pay-for-sustainable-products-by-age/ (last visited March 28, 2024)
Consumer readiness to pay for sustainable or environmentally friendly products in India as of December 2023, by age [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1320631/india-consumer-readiness-to-pay-for-sustainable-products-by-age/