During the first quarter of 2022, the conversion rate among install-to-purchase subscription non-gaming app users was of 5.5 percent. Non-gaming apps conversion rate in the case of install-to-subscribe was lower, at 2.1 percent. In the case of mobile gaming apps, subscription is often not the main monetization model applied by publishers: install-to subscribe conversion rates for gaming apps was recorded at 0.2 percent in the first quarter of 2022, while install-to-purchase conversion rates were at 2.6 percent.
Mobile apps conversion rate worldwide for purchases and subscription events within 30 days of installation in 1st quarter 2022
Characteristic
Non-gaming
Gaming
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Vungle, & Liftoff. (June 14, 2022). Mobile apps conversion rate worldwide for purchases and subscription events within 30 days of installation in 1st quarter 2022 [Graph]. In Statista. Retrieved September 16, 2024, from https://www.statista.com/statistics/1320770/apps-conversion-rate/
Vungle, und Liftoff. "Mobile apps conversion rate worldwide for purchases and subscription events within 30 days of installation in 1st quarter 2022." Chart. June 14, 2022. Statista. Accessed September 16, 2024. https://www.statista.com/statistics/1320770/apps-conversion-rate/
Vungle, Liftoff. (2022). Mobile apps conversion rate worldwide for purchases and subscription events within 30 days of installation in 1st quarter 2022. Statista. Statista Inc.. Accessed: September 16, 2024. https://www.statista.com/statistics/1320770/apps-conversion-rate/
Vungle, and Liftoff. "Mobile Apps Conversion Rate Worldwide for Purchases and Subscription Events within 30 Days of Installation in 1st Quarter 2022." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/1320770/apps-conversion-rate/
Vungle & Liftoff, Mobile apps conversion rate worldwide for purchases and subscription events within 30 days of installation in 1st quarter 2022 Statista, https://www.statista.com/statistics/1320770/apps-conversion-rate/ (last visited September 16, 2024)
Mobile apps conversion rate worldwide for purchases and subscription events within 30 days of installation in 1st quarter 2022 [Graph], Vungle, & Liftoff, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/1320770/apps-conversion-rate/
