According to a survey conducted in November 2021, almost 90 percent of all responding OTT (over-the-top) users in Southeast Asia were willing to watch more than one ad during one hour of free content.
An example for an advertising video on demand (AVoD) service is video streaming platform YouTube.
Share of OTT (over-the-top) users willing to watch more than one ad an hour in Southeast Asia in 2021
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Trade Desk. (November 18, 2021). Share of OTT (over-the-top) users willing to watch more than one ad an hour in Southeast Asia in 2021 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1320774/sea-advertising-tolerance-among-avod-users/?__sso_cookie_checker=failed
Trade Desk. "Share of OTT (over-the-top) users willing to watch more than one ad an hour in Southeast Asia in 2021." Chart. November 18, 2021. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1320774/sea-advertising-tolerance-among-avod-users/?__sso_cookie_checker=failed
Trade Desk. (2021). Share of OTT (over-the-top) users willing to watch more than one ad an hour in Southeast Asia in 2021. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1320774/sea-advertising-tolerance-among-avod-users/?__sso_cookie_checker=failed
Trade Desk. "Share of Ott (Over-the-top) Users Willing to Watch More than One Ad An Hour in Southeast Asia in 2021." Statista, Statista Inc., 18 Nov 2021, https://www.statista.com/statistics/1320774/sea-advertising-tolerance-among-avod-users/?__sso_cookie_checker=failed
Trade Desk, Share of OTT (over-the-top) users willing to watch more than one ad an hour in Southeast Asia in 2021 Statista, https://www.statista.com/statistics/1320774/sea-advertising-tolerance-among-avod-users/?__sso_cookie_checker=failed (last visited March 15, 2025)
Share of OTT (over-the-top) users willing to watch more than one ad an hour in Southeast Asia in 2021 [Graph], Trade Desk, November 18, 2021. [Online]. Available: https://www.statista.com/statistics/1320774/sea-advertising-tolerance-among-avod-users/?__sso_cookie_checker=failed
