During the first quarter of 2022, approximately 82 percent of all revenues for non-gaming apps were generated via subscriptions. By comparison, only 36 percent of mobile gaming app revenues were generated using subscriptions as a monetization model. In 2021, the annual global spending on the leading subscription apps from consumers worldwide amounted to around 18.3 billion U.S. dollars.
Share of revenues generated from subscriptions from mobile app users worldwide in 1st quarter 2022
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AppsFlyer. (June 14, 2022). Share of revenues generated from subscriptions from mobile app users worldwide in 1st quarter 2022 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1320797/apps-subscription-revenues-share/?__sso_cookie_checker=failed
AppsFlyer. "Share of revenues generated from subscriptions from mobile app users worldwide in 1st quarter 2022." Chart. June 14, 2022. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1320797/apps-subscription-revenues-share/?__sso_cookie_checker=failed
AppsFlyer. (2022). Share of revenues generated from subscriptions from mobile app users worldwide in 1st quarter 2022. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1320797/apps-subscription-revenues-share/?__sso_cookie_checker=failed
AppsFlyer. "Share of Revenues Generated from Subscriptions from Mobile App Users Worldwide in 1st Quarter 2022." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/1320797/apps-subscription-revenues-share/?__sso_cookie_checker=failed
AppsFlyer, Share of revenues generated from subscriptions from mobile app users worldwide in 1st quarter 2022 Statista, https://www.statista.com/statistics/1320797/apps-subscription-revenues-share/?__sso_cookie_checker=failed (last visited February 09, 2025)
Share of revenues generated from subscriptions from mobile app users worldwide in 1st quarter 2022 [Graph], AppsFlyer, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/1320797/apps-subscription-revenues-share/?__sso_cookie_checker=failed