The majority of Japanese consumers were not aware of the term "ethical consumption" as revealed in a survey conducted in October 2023. The survey revealed that respondents aged 30 to 39 years showed the highest awareness of the term, with 24.1 percent having heard of the term and another 11.5 percent even knowing its meaning.
Awareness of the term "ethical consumption" in Japan as of October 2023, by age group
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CAA. (November 5, 2023). Awareness of the term "ethical consumption" in Japan as of October 2023, by age group [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1321284/japan-awareness-ethical-consumption-by-age/
CAA. "Awareness of the term "ethical consumption" in Japan as of October 2023, by age group." Chart. November 5, 2023. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1321284/japan-awareness-ethical-consumption-by-age/
CAA. (2023). Awareness of the term "ethical consumption" in Japan as of October 2023, by age group. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1321284/japan-awareness-ethical-consumption-by-age/
CAA. "Awareness of The Term "Ethical Consumption" in Japan as of October 2023, by Age Group." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1321284/japan-awareness-ethical-consumption-by-age/
CAA, Awareness of the term "ethical consumption" in Japan as of October 2023, by age group Statista, https://www.statista.com/statistics/1321284/japan-awareness-ethical-consumption-by-age/ (last visited April 25, 2024)
Awareness of the term "ethical consumption" in Japan as of October 2023, by age group [Graph], CAA, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1321284/japan-awareness-ethical-consumption-by-age/