U.S.: ways parents use social media for back-to-school shopping 2023, by generation

Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023

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Release date

2023

Region

United States

Survey time period

May 26 to June 1, 2023

Number of respondents

258*

Special properties

Parents of school-aged children, with respondents having at least one child attending school in grades K to 12 this fall

Method of interview

Online panel

Supplementary notes

* Specifically, the respondent group consisted of 74 Gen X consumers and 162 millennials.

This question was phrased by the source as follows: "Regarding your back-to-school shopping, how do you plan to use social media sites?”

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