Interest in and use of technologies among U.S. back-to-college shoppers 2022

Interest in tech-enabled shopping tools among online back-to-college (BTC) consumers in the United States in 2022

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Source

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Release date

2022

Region

United States

Survey time period

May 20 to June 14, 2022

Number of respondents

901 respondents

Special properties

Parents with college-going children who will use at least one digital device while shopping for BTC

Method of interview

Online panel

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Statistics on "Back-to-college market"

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