According to a study from 2022, podcast is a media format that a majority of people like to consume while alone. Among respondents interested in corporate podcasts, referring to shows made to illustrate companies through storytelling, 66 percent of them like to listen to podcasts on their own, while 14 percent said that they listened to podcasts with their pet or their partner.
Preferred podcast listening habits among respondents interested in corporate podcasts in Germany in 2022
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YouGov. (June 21, 2022). Preferred podcast listening habits among respondents interested in corporate podcasts in Germany in 2022 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1321741/podcast-listening-habits-germany/?__sso_cookie_checker=failed
YouGov. "Preferred podcast listening habits among respondents interested in corporate podcasts in Germany in 2022." Chart. June 21, 2022. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1321741/podcast-listening-habits-germany/?__sso_cookie_checker=failed
YouGov. (2022). Preferred podcast listening habits among respondents interested in corporate podcasts in Germany in 2022. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1321741/podcast-listening-habits-germany/?__sso_cookie_checker=failed
YouGov. "Preferred Podcast Listening Habits among Respondents Interested in Corporate Podcasts in Germany in 2022." Statista, Statista Inc., 21 Jun 2022, https://www.statista.com/statistics/1321741/podcast-listening-habits-germany/?__sso_cookie_checker=failed
YouGov, Preferred podcast listening habits among respondents interested in corporate podcasts in Germany in 2022 Statista, https://www.statista.com/statistics/1321741/podcast-listening-habits-germany/?__sso_cookie_checker=failed (last visited February 16, 2025)
Preferred podcast listening habits among respondents interested in corporate podcasts in Germany in 2022 [Graph], YouGov, June 21, 2022. [Online]. Available: https://www.statista.com/statistics/1321741/podcast-listening-habits-germany/?__sso_cookie_checker=failed