In 2021, the United Kingdom (UK) was the largest digital video advertising market in Europe, with a spending of 7.54 billion euros. Three more countries reported expenditures higher than one billion – Germany with 1.84 billion, France with 1.47 billion, and Italy with 1.43 billion euros. In total, European digital video ad spend stood at 18.5 billion euros that year.
Leading digital video advertising markets in Europe in 2022, by spending (in million euros)
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IAB Europe. (July 19, 2023). Leading digital video advertising markets in Europe in 2022, by spending (in million euros) [Graph]. In Statista. Retrieved April 23, 2024, from https://www.statista.com/statistics/1322307/digital-video-advertising-countries-europe/
IAB Europe. "Leading digital video advertising markets in Europe in 2022, by spending (in million euros)." Chart. July 19, 2023. Statista. Accessed April 23, 2024. https://www.statista.com/statistics/1322307/digital-video-advertising-countries-europe/
IAB Europe. (2023). Leading digital video advertising markets in Europe in 2022, by spending (in million euros). Statista. Statista Inc.. Accessed: April 23, 2024. https://www.statista.com/statistics/1322307/digital-video-advertising-countries-europe/
IAB Europe. "Leading Digital Video Advertising Markets in Europe in 2022, by Spending (in Million Euros)." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1322307/digital-video-advertising-countries-europe/
IAB Europe, Leading digital video advertising markets in Europe in 2022, by spending (in million euros) Statista, https://www.statista.com/statistics/1322307/digital-video-advertising-countries-europe/ (last visited April 23, 2024)
Leading digital video advertising markets in Europe in 2022, by spending (in million euros) [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1322307/digital-video-advertising-countries-europe/