Main online shopping categories in the UK 2022, by market share

Published by Statista Research Department, May 12, 2023
In 2022, the fashion segment accounted for a share of 31 percent of the UK e-commerce market, making it the leading online shopping segment in the country. The segment for toys, hobby, and DIY segment came in second, accounting for 19 percent. Electronics and media followed with an 18 percent share.

Leading e-commerce segments in the United Kingdom (UK) in 2022, by market share

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Release date

April 2023

Region

United Kingdom

Survey time period

2022

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Overview

5

Online Retail

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Leading players

5

Segments

6

Consumption

7

Device usage

4

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Topics

E-commerce in the United Kingdom (UK)Online grocery shopping in the United Kingdom (UK)Online shopping in EuropeMultichannel retail in the UKFashion e-commerce in the United Kingdom
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