In 2021, the financial technology company PayPal gained the highest score among banking and financial company brands in the Social Index. PayPal's high score indicates a high volume of brand-related conversations and a high ratio of positive mentions in these conversations. It was followed by Cash App and Deutsche Bank which both scored around two times less points, compared to the leader in the category.
Leading banking and financial brands worldwide in 2021, by Social Index score
Social Index is a metric developed by SentiOne. The index not only informs about the volume of the brand-related conversations, but also provides insight about the emotional aspects of them. High rank in the Social Index means a high ratio of positive mentions (and low ratio of negative ones) in a lively overall discussion.
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SentiOne. (June 21, 2022). Leading banking and financial brands worldwide in 2021, by Social Index score [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1322620/banking-and-finance-brands-social-index-score/?__sso_cookie_checker=failed
SentiOne. "Leading banking and financial brands worldwide in 2021, by Social Index score." Chart. June 21, 2022. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1322620/banking-and-finance-brands-social-index-score/?__sso_cookie_checker=failed
SentiOne. (2022). Leading banking and financial brands worldwide in 2021, by Social Index score. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1322620/banking-and-finance-brands-social-index-score/?__sso_cookie_checker=failed
SentiOne. "Leading Banking and Financial Brands Worldwide in 2021, by Social Index Score." Statista, Statista Inc., 21 Jun 2022, https://www.statista.com/statistics/1322620/banking-and-finance-brands-social-index-score/?__sso_cookie_checker=failed
SentiOne, Leading banking and financial brands worldwide in 2021, by Social Index score Statista, https://www.statista.com/statistics/1322620/banking-and-finance-brands-social-index-score/?__sso_cookie_checker=failed (last visited March 16, 2025)
Leading banking and financial brands worldwide in 2021, by Social Index score [Graph], SentiOne, June 21, 2022. [Online]. Available: https://www.statista.com/statistics/1322620/banking-and-finance-brands-social-index-score/?__sso_cookie_checker=failed
