Leading obstacles for German consumers 2022

In 2022, the leading obstacle affecting shoppers in Germany has been the rising prices for everyday grocery products. Nearly 70 percent of in-store shoppers stated they had felt the impact of increased grocery prices when shopping. Approximately two in five German consumers have also had issues with products being out of stock, both online and in physical stores.

Leading issues impacting online and offline shopping behavior among consumers in Germany in 2022

Characteristic	In a physical store	While shopping online
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Release date

June 2022

More information

Region

Germany

Survey time period

March 2022

Number of respondents

9,069*

Age group

18 years and older

Special properties

consumers who shopped online at least once in the previous year

Supplementary notes

* 9,069 consumers were surveyed across 25 territories worldwide. Sample size for individual countries was not specified.

This question was phrased by the source as follows:
"Which of these issues is having the greatest impact on you when shopping?"
Answers are only shown from respondents who had experienced these issues 'occassionally', 'frequently', or 'almost always'.

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