According to a survey conducted among brand and advertising professionals in the United States in March 2023, 74 percent of respondents said they chose Hulu as their go-to platform for upfront spending allocation. YouTube TV followed with 48 percent, while 46 percent of respondents mentioned Peacock.
Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023
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Insider Intelligence (@ChartoftheDay_). (May 9, 2023). Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023 [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_). "Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023." Chart. May 9, 2023. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_). (2023). Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_). "Leading Streaming Platforms to Which Advertising Professionals Allocated Upfront Spending in The United States as of March 2023." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_), Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023 Statista, https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/ (last visited October 12, 2024)
Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023 [Graph], Insider Intelligence (@ChartoftheDay_), May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/