Factors influencing sexual wellness product purchase in China 2022

Published by Agne Blazyte, Nov 7, 2023
According to a survey conducted in China in June of 2022, product functionality was the top factor influencing consumers buying sex toys, with 67.6 percent of respondents claiming this. The other two leading factors were "material and texture" and " buying privacy", with more than half of all respondents considering them when shopping for sex toys and other sex-related products.

Main factors considered when purchasing sex toys in China as of June 2022

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Sources

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Release date

July 2022

Region

China

Survey time period

June 2022

Number of respondents

1,641 respondents

Special properties

multiple answers allowed

Method of interview

Online survey

Citation formats
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Statistics on " Love and sex in China "

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Other statistics that may interest you Love and sex in China

Key demographic figures

5

Relationship status

5

Relationship values and attitudes

7

Sexuality

6

Online dating

4

Adult products

7

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Topics

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