Luxury brands metaverse readiness 2022
In a recent index benchmarking global luxury brands on a number of different metrics such as awareness, omnichannel capabilities, and ESG efforts, and innovation, Gucci, Louis Vuitton, and Burberry emerged as the brands most ready for the metaverse. Overall, luxury brands did not score high in their metaverse readiness, with the highest scoring brands only reaching an index value of 18 out of 100. Nevertheless, in the fashion industry, the luxury sector has taken the metaverse opportunities more seriously than the mainstream names in fashion so far, launching NFTs and collaborating with virtual clothing companies.
