In January 2022, TikTok shoppers were asked about their TikTok shopping habits. The majority of users - 71.2 percent - said they shopped when they stumbled across something in their feed, Stories, etc. Over a half of responding TikTok users - 58 percent - shared they used the platform for shopping inspiration.
TikTok shopping behavior worldwide as of January 2022
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Insider Intelligence (@IntelInsider). (June 23, 2022). TikTok shopping behavior worldwide as of January 2022 [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1323243/tiktok-shopping-behavior/?__sso_cookie_checker=failed
Insider Intelligence (@IntelInsider). "TikTok shopping behavior worldwide as of January 2022." Chart. June 23, 2022. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1323243/tiktok-shopping-behavior/?__sso_cookie_checker=failed
Insider Intelligence (@IntelInsider). (2022). TikTok shopping behavior worldwide as of January 2022. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1323243/tiktok-shopping-behavior/?__sso_cookie_checker=failed
Insider Intelligence (@IntelInsider). "Tiktok Shopping Behavior Worldwide as of January 2022." Statista, Statista Inc., 23 Jun 2022, https://www.statista.com/statistics/1323243/tiktok-shopping-behavior/?__sso_cookie_checker=failed
Insider Intelligence (@IntelInsider), TikTok shopping behavior worldwide as of January 2022 Statista, https://www.statista.com/statistics/1323243/tiktok-shopping-behavior/?__sso_cookie_checker=failed (last visited February 08, 2025)
TikTok shopping behavior worldwide as of January 2022 [Graph], Insider Intelligence (@IntelInsider), June 23, 2022. [Online]. Available: https://www.statista.com/statistics/1323243/tiktok-shopping-behavior/?__sso_cookie_checker=failed