Social & ecological responsibility: purchasing criteria Germany 2021

In 2021, around 16.8 percent of respondents in the German-speaking population aged 14 and over fully agreed with the statement "It is important to me to buy products from companies that act in a socially and ecologically manner". In 2018, this share was around 14.9 percent.

The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.

Level of agreement towards the statement "It is important to me to buy products from companies that act in a socially and ecologically responsible manner" in Germany from 2014 to 2021

Characteristic	Completely agree	Agree/mostly agree	Somewhat agree/hardly agree	Do not agree at all	No answer
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-	-	-	-	-	-
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Release date

November 2021

More information

Region

Germany

Survey time period

2014 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on mean sample:
Base: German-speaking population aged 14 years and older

Information on total sample:
2014: 23,093 respondents, representing 70.52 million people
2015: 23,090 respondents, representing 69.24 million people
2016: 23,102 respondents, representing 69.56 million people
2017: 23,106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 22,563 respondents, representing 70.54 million people

The figures displayed are based on the following reports:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2021

Further information on the methodology can be found here.

Figures were rounded for better understanding of the statistic.