Online wine penetration in Italy 2022, by generation

Published by
T. Ozbun,
Jan 31, 2024
According to a 2022 survey, 35 percent of Millennials had purchased wine online, more than any other generation. On the other hand, Baby Boomers were the generation that purchased the least wine on the Internet, with only 20 percent of respondents.

Penetration rate of online wine in Italy in 2022, by generation

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Release date

July 2022

Region

Italy

Survey time period

June 8, 2022

Number of respondents

1,500 respondents

Age group

18 years and older

Special properties

Consumers who purchased wine online

Method of interview

Online survey

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Topics

Wine market in ItalyWine market in EuropeGlobal wine marketWine e-commerceWine companies in Italy
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