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Willingness to pay extra for sustainable product packaging in Germany 2021

Published by Statista Research Department, Aug 24, 2022
In 2021, around 25 percent of respondents to a survey in Germany were willing to pay fove percent extra for sustainable product packaging. Only one out of 10 respondents was willing to pay 20 percent on top for sustainable packaging.

How much would you be willing to pay additionally for sustainable packaging?

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In cooperation with
Simon-Kucher & Partners
Release date

March 2021

Region

Germany

Survey time period

March 2021

Number of respondents

1,001 respondents

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "A product originally cost 2 euros. How much would you be willing to pay additionally for sustainable packaging?"

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