Share of respondents believing advertising is not LGBTQ+-inclusive worldwide 2022

According to a survey conducted in 2021 and in the first quarter of 2022 in the United States, United Kingdom, Canada, Mexico, Italy, Germany, France, Brazil, and Spain, 40 percent of LGBTQ+ and 64 percent of non-LGBTQ+ respondents said they found advertising to be very non-inclusive of gay individuals. Around half of LGBTQ+ respondents believed advertising was very non-inclusive of lesbians, while this figure rose to 66 percent of non-LGBTQ+ respondents. A gap was observed between the perceptions of LGBTQ+ and non LGBTQ+ respondents, with the latter perceiving advertising to be less inclusive than the former, especially with regards to gays and lesbians. This can be explained with the lower exposure to LGBTQ+ ads of people who don't identify as LGBTQ+.