In 2022, a survey revealed that when it comes to apparel, 66 percent of online shoppers from the United States and the United Kingdom shopped both from brand websites and from retailers that sell multiple apparel brands. In comparison, only 12 percent of U.S. and UK consumers shopped directly from a brand's website, while 22 percent shopped from retailers that sell multiple brands.
Preferred channel for purchasing apparel for online shoppers in the United States and United Kingdom (UK) as of 2022
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Lucidworks. (May 9, 2022). Preferred channel for purchasing apparel for online shoppers in the United States and United Kingdom (UK) as of 2022 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/1324213/online-shopping-channel-apparel-us-uk/
Lucidworks. "Preferred channel for purchasing apparel for online shoppers in the United States and United Kingdom (UK) as of 2022." Chart. May 9, 2022. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/1324213/online-shopping-channel-apparel-us-uk/
Lucidworks. (2022). Preferred channel for purchasing apparel for online shoppers in the United States and United Kingdom (UK) as of 2022. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/1324213/online-shopping-channel-apparel-us-uk/
Lucidworks. "Preferred Channel for Purchasing Apparel for Online Shoppers in The United States and United Kingdom (Uk) as of 2022." Statista, Statista Inc., 9 May 2022, https://www.statista.com/statistics/1324213/online-shopping-channel-apparel-us-uk/
Lucidworks, Preferred channel for purchasing apparel for online shoppers in the United States and United Kingdom (UK) as of 2022 Statista, https://www.statista.com/statistics/1324213/online-shopping-channel-apparel-us-uk/ (last visited April 25, 2024)
Preferred channel for purchasing apparel for online shoppers in the United States and United Kingdom (UK) as of 2022 [Graph], Lucidworks, May 9, 2022. [Online]. Available: https://www.statista.com/statistics/1324213/online-shopping-channel-apparel-us-uk/